Google Adsense - When should you use it?

Well, I have several sites, some of them I ask the AdSense; make a few extra pennies and some of my sites, I do not even dream of making Adsense.

For example, I will not use AdSense on a site that I want to sell a product, especially my own products. It may take your potential prospects away from what you want them to buy. Why would you risk losing them to your competitors or to another site for a few lousy cents? Dollars or if you won the "upper" end priced AdSense ads on your site.

All sites where I sell a specific product will not go on the links for me. I want to keep them on my site as long as possible.

However, you can use AdSense on sites that are more along the lines of "free content" websites. Usually these sites I created, I use directly for making money with AdSense.

What is interesting with AdSense is that your layout can have a detrimental affect on how much you can earn from using it. Of course, testing and re-testing will be your ultimate tool in finding out what works best with your website.

I tend to stay clear of the layout that looks like Google sponsored ads on the main Google website. Everyone identifies these ads as "paid" and not as likely to have as many people to click through them.

Adsense can be a nice little profitable tool if used correctly.