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Major PPC Add enginesThere are two major PPC ad engines: 1. Google AdWords While they are both very effective in pulling in traffic, but people exclusively use Google Adwords. Having said that, I don\'t discourage you from using YSM. In certain niche markets the YSM network is still not hyper-saturated (unlike AdWords, where the competition is higher) and you maybeable to realize serious short-term gains if you play the PPC game right. What I would discourage you from is to using a PPC ad network other than AdWords or YSM. Beyond these two the situation is pretty bleak with poor traffic quality, click fraud and lack of asizeable user base all contributing to an abject failure.
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