How To Get Motivated Sellers In Real Estate Investing

Motivated sellers are the best source of great deals for real estate investing. One of the easiest ways to target them is direct marketing.

 This article shows you how to reach that willing motivated seller, get their attention and seal the deal.

1)    Target motivated sellers
A motivated seller is someone who needs to sell their house.

They must sell it to get out of a financial situation.

Maybe they are behind in mortgage payments, in foreclosure, or facing this possibility real soon.

Motivated sellers are more than willing to negotiate and leave a profit margin for you.   Sometimes the houses need repair making it hard to sell.   Such properties are best bought by real estate investors.

 The first thing you need to do is get a targeted mailing list of motivated sellers.  The easiest way is to look for people with real estate and in legal trouble.

Such people could be going through divorce, have inherited property, have bad tenants, are making more than one mortgage payment, are facing liens, etc.  You find this information from public records.

 People who are unable to sell their house through the MLS could be motivated sellers.   Get with a Realtor to get these types of motivated sellers.

I always target people who have owned the properties for at least 10 years, meaning they have possibly accumulated equity on their house.

2)    Get a real estate investor website and phone number:
 Before you start your marketing, you must get a real estate investor website and a phone number.

The real estate investor website must be able to pre-educate and pre-screen motivated sellers so that when they submit their information to you, it takes you a few minutes to tell whether it is a deal or not.

 Some will submit their information through the website, others will call. A website will save you lots of time because it tells your story before you ever talk to them and pre-screens and pre-negotiates deals for you.

 And it does not cost you extra for the deals it presents to you.
When someone calls instead, chances are you may have to talk to them for 10 minutes only to find out the deal cannot work.   You can get worn out pretty fast.

A good real estate investor website is suggested  at the end of this article.

3)    Send out your mail pieces
 Postcards are my best methods of reaching motivated sellers. I design my post cards from overnightprints.com.   The key is a postcard that commands instant attention and delivers your message direct and brutal.  I like the We Buy Houses, Get Cash For Your House, etc.

 You must get their attention in 10 seconds or it gets trashed.

 The cards I design are brightly colored and glossy so they cannot miss them.

 Make sure your web address is prominent so you send them to your website instead of the phone.   You must also provide a phone number.

 Two postcards 30 days apart should be enough.

 Probate leads get a series of personal, monthly letters for 6 months.

4)    Close the deals
 Next step is to follow up through closing if it is a deal.

Article Posted By : Simon Macharia Simon Macharia is a real estate investor buying and selling houses in Dallas, Texas. Learn how an interactive real  estate investor website can help you automate your real estate investing while pre-screening and pre-negotiating with motivated sellers for you. Visit http://www.realestateinvestorswebsites.net for more information.